In memory of Breanna Taylor

Description

Vector shapes, implications for design, Adobe Illustrator, resolution free, tools, layers, compatibility. Filters, advanced tools. Notions of basic design, corporate image. Typography, Fonts, choice of faces. Dealing with printers, pantone colors, universal formats. Inkscape Open Source alternative

Explore: History of AI
http://tv.adobe.com/
Hoonuit -> Illustrator

Free brushes #1 // #2 // #3

Learning Illustrator CS and LYNDA.COM CC + CC
Shapes
/ Paths / Blob brush #2 / Pen tool #2 / Pathfinder / Shape builder / Swirl / Swirl 2 / 3D Logo / 3D Logo 2 / Clipping mask / Envelope Distort / BLEND tutorial

Read:
History of Logos #1
Oldest company logos
Evolution of Logos

PRINCIPLES OF EFFECTIVE LOGO DESIGN
Jacob Cass – JUST Creative

What makes a good logo?

Explore:
Bad logo designs
56 worst logos (SMTVA)
Bad logos fixed
Hidden Meaning in Logos / Mustafa Omerli

Spoof Ads www.adbusters.org
Daniel Carlmatz InstagramBored Panda
How to design a logo (Adobe Tutorial)


#2 LOGO PROJECT

5 words that represent you

mood board for each word

5×5 hand drawings creating a logo for each word

Choose the one that represents you the most out of the 5 and vectorize it in Illustrator

Make sure your logo is
Simple, Memorable, Timeless, Versatile, Appropriate AND UNIVERSAL

#3 BUSINESS CARDS

Business cards at 3.5″x 2″ and 2″x3.5″, two-sided, that will incorporate your final logo. Do not use your real information to protect your privacy.
Business Card template AI: businesscardHorizontal businesscardVertical

Create 

  1. positive version on front and back of business cards for yourselves
  2. Negative version on front and back of business cards for yourselves

Turn the logo into a symbol and apply it to at least three different 3D primitives ( cylinder, cone, sphere ) to test how will it adapt to a 3D model

Post all the words, mood boards, research, drawings, vector version, business cards in positive and negative, and 3D models on your blogs. Explain your choices.

https://brookerogersfmx.blogspot.com/2019/09/the-beginning-of-logo-design.html
https://carligrecofmx.blogspot.com/2020/03/logo-project.html
https://alyssaanicitoarts.blogspot.com/2020/03/logo-project.html
https://ryandottery.blogspot.com/2020/03/personal-logo-business-cards.html
https://baileesartspace.blogspot.com/2020/03/logos-project.html
https://the-e-wordz.blogspot.com/2020/04/logo-final.html
https://myentranceintosociety.blogspot.com/2020/03/logo.html
http://aliciaafonso210.blogspot.com/2017/10/business-card-final.html
http://kmmut210.blogspot.com/2017/10/business-cardslogo-designs.html
http://sarcasmanndwitt.blogspot.com/2017/10/by-far-one-of-my-favorite-projects-so.html
https://nadinepignotti.blogspot.com/2017/10/business-card-with-personal-logos.html
http://enmapineda.blogspot.com/2013/07/business-card-and-logo-4.html
http://meganelizabethdarling.blogspot.com/2015/10/business-cardslogos.html
http://amandaleijing.blogspot.com/2015/10/illustrator-final-sheet-of-all-logos.html
http://vivianvnguyen.blogspot.com/2015/10/business-card-project.html
http://jeslinrose.blogspot.com/2015/10/business-card-logos-final.html
http://taylorwsblog.blogspot.com/2015/10/business-cardlogo-design-project-5.html


#4 CALLIGRAM

Definition of calligrama design in which the letters of a word (such as a name) are rearranged so as to form a decorative pattern or figure (as for a seal) https://www.merriam-webster.com/dictionary/calligram

Guillaume Apollinaire (1880-1918)

Zoomorphic Calligrams:
https://farsicalligraphy.com/portfolio/zoomorphic-calligrams/

Calligram Examples
https://calligramdesigners.blogspot.com/
https://calligramdesigners.blogspot.com/2013/03/donna.html
https://www.pinterest.com/pin/262053272040253020/

https://youtu.be/s5wEuclfnN0
Jeffrey Shaw: The Legible City https://zkm.de/en/artwork/the-legible-city-0


CALLIGRAM PROJECT:

1) Write a [300-500 word |1 full page] letter to your future selves 20 years from now
2) Post it on your blogs!
3) Choose an 8.5×11″ letter format document in portrait or landscape mode (whichever suits the original image better)
4) Inspired by your own research on the calligram, calligraphy and typography, create a Self Portrait Calligram, using the words and sentences of your personal letter
5) Use the pen tool to trace the different text areas of your face and hair in Illustrator.
4) Choose very carefully the fonts and colors you will use, and convert the type to outlines (Mac: COMMAND+SHIFT+O / PC: CONTROL+SHIFT+O)
5) File>Export>Save for Web the finished image as a PNG 24 No Transparency with a MINIMUM width or height of 1500px

You will use extensively the following type and envelope distort tools in Illustrator:

STUDENT EXAMPLES

https://najjaoprice.blogspot.com/2019/02/calligram.html
https://kyreesellman.blogspot.com/2019/02/blog-post.html
https://aliyahkaismedia.blogspot.com/2019/02/calligram-aliyah-kais-2019-one-of-main.html
https://samanthasimpsonblog.blogspot.com/2018/10/calligram.html
https://nadinepignotti.blogspot.com/2017/10/blog-post_12.html
http://taysdreamworld.blogspot.com/2017/10/calligram-project.html
http://jordanleel.blogspot.com/2017/10/jack-skellington-calligram.html
https://devittorio.blogspot.com/2017/10/pacific-rim-illustrator.html
http://enmapineda.blogspot.com/2013/07/calligram-brida.html
http://krystaljayde.blogspot.com/2013/09/cinderella-calligram.html
http://lindseydavisart.blogspot.com/2013/09/calligraphy-project.html
http://nialibretti.blogspot.com/2012/06/calligram-fear-and-loathing-in-las.html
http://britsusan.blogspot.com/2015/10/words-words-words.html
http://vivianvnguyen.blogspot.com/2015/10/calligram-project.html


#5 POSTER

Exploring the history of poster design and the examples presented in class, create a poster using your own image transformed with Illustrator’s tracing tools. Limit the amount of colors to 5 selecting the most efficient palette to convey your message.: Analogous, Monochromatic, Triad, Complementary, Compound & Shades  color.adobe.com .  Make sure to include the selected color palette in your poster.

Propaganda from Russia / WWII American Posters // Yusaku Kamekura | Japanese Industrial Posters | 1920’s Japanese GD | Tadanori Yokoo | Design X | NASA Space Tourism Posters

Color Palettes: color.adobe.com > analogous | monochromatic | triad | complementary | compound | shades

Johannes Itten’s Color Contrasts:
Saturation, Light and Dark, Extension, Complements, Contrast, Hue, Hue-Primaries, Warm and Cool http://www.worqx.com/color/itten.htm

Bauhaus Color Theorists and Practitioners:
Joseph Albers: http://albersfoundation.org/
Johannes Itten: https://monoskop.org/images/4/46/Itten_Johannes_The_Elements_of_Color.pdf

Scanner Darkly #2 / Waking Life #2 / Renaissance / Molotov / Pinup / Lichtenstein 

https://www.amazon.com/Typography-Information-Theory-Canvas-Poster/dp/B017UNH4VM?th=1

Student Examples
https://dylanaveryfmx210echeverry.blogspot.com/2018/11/blog-post.html
https://jmurphyfilm.blogspot.com/2018/10/selfie-poster.html
https://emilyalberfmx210.blogspot.com/2018/11/poster.html
http://taysdreamworld.blogspot.com/2017/10/poster.html
http://krystaljayde.blogspot.com/2013/10/pop-art-poster.html
http://enmapineda.blogspot.com/2013/08/my-vector-poster.html
http://matthewmoceikisart210.blogspot.com/2015/10/poster.html
http://vivianvnguyen.blogspot.com/2015/10/anxiety-poster.html
Nia Libretti